What is personal information
Personal information, or personal data refers to any information that identifies an individual. This includes information such as name, job title, date of birth, email address, employer. Personal information also includes certain types of online navigation information, such as IP address, geographical location, browser type, and user behaviour. It does not include data where the identity has been removed (anonymous data).
How personal information is collected
We will collect personal information through a variety of sources including our website, social media pages, sales, agents (sole marketing agent within selected geographical territories) as well as third-party sources such as industry events, recruitment partners and online analytics.
It is important to note, providing personal information is voluntary. If you choose not to provide it, you may not be able to access certain products, services or features of our online channels.
How we use personal information
Under Data Protection regulations, we can only use your personal information if we have a proper reason for doing so, for example:
A legitimate interest, as per Recital 47 of the UK GDPR, is when we have a business or commercial reason to use your personal information, so long as this is not overridden by your own rights and interests.
The table below explains what we use your personal information for and our reasons for doing so. In general terms, we will collect personal information to:
|What we use your personal information for||Our reasons|
|Updating and maintaining client records.||For the performance of our contract with you or to take steps at your request before entering into a contract.
To comply with our legal and regulatory obligations.
|To send marketing updates via email.||To enable you to stay well informed about the latest Geoteric releases, updates, blogs, technical articles, and events as per your marketing preferences.
For our legitimate interests.
|Recruitment of new employees||CVs are required to assess candidates against role requirements|
We have an interest in ensuring our marketing is relevant for you, so we may process your information in order to send you marketing information that is tailored to your interests in the business.
You have the right to opt out of receiving marketing communications at any time by clicking the ‘Unsubscribe’ button at the end of our marketing emails, or by changing your preferences in your personal ‘Marketing Preferences’ centre.
How we protect your personal information
Keeping information secure is a key part of data protection compliance. We limit access to your personal information to those employees and agents who have a business need to know and are subject to a duty of confidentiality.
We will investigate any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so, at our earliest convenience.
Personal information sharing
Where we are required to share your personal information with external parties, we will take appropriate measures to protect your personal information. We will obtain the relevant privacy policies which assure your personal information is held by them appropriately.
How long do we keep personal data
We will retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. The appropriate retention periods are determined by considering the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. When it is no longer necessary to retain your personal information, we will shred, delete or anonymise it.
What are your rights?
Where required by law, you can withdraw your consent, amend, or erase your personal data.
By law, you have the right to
If you would like to find out more about how we use your personal data or if you have any concerns about how it is handled, please contact us via our Contact page.